The thin red line between telling and spamming

People hate spams, but some spams are not imaginative comments or emails which products do not exist; they are as real as legit Facebook updates.

This is the issue that I have frequently brought up again and again in my blog. When an information goes overdrive, I shut down. I don’t know about you, but the more I see it, the more I thought of it as spamming.

And everyone hates spam.

The case in Twitter

Seeing multiple information being said in Twitter again and again is somewhat less annoying because, let’s face it, Twitter has a 24/7 cycle of life. We follow people from all around the world with different timezone, thus, when a person tweets the same thing over and over and over again for the past week, it’s basically acceptable because, hey, “just in case” the people on the other side of the world haven’t read my precious tweets, I would tweet it once again.

In fact, it’s kind of a norm – we see people tweeting the same thing 5 hours after the first tweet come out. Multiple tweets of exactly the same thing is even productive. It’s something that’s encouraged by Twitter experts. And since it’s just 160 characters or less, even if it’s annoying, it’s forgiven.

The case in Facebook

Facebook, however, is a different case altogether.

How many times organisations or companies or publishers share the same thing over and over and over again? Either none, or not that frequent. Some bloggers might revive their old posts, but it is done after the post is published one month or even one year ago. That is extremely acceptable.

What is annoying is, for someone (or somepage) sharing the same thing over and over and over again everyday or even multiple times during the day. When my Facebook news feed is full of that one single thing, I automatically categorise the information as spamming.

Simply said, the information, no matter how charming it is, has lost its attractiveness.

Sure, many people have done it for marketing, but marketing is not spamming (or I should really say, effective marketing is not spamming). I let TV commercials out of this case because TV is a one-time thing. After it’s seen, we can’t go back and replay it over and over again.

While Facebook, on the other hand, are seen multiple times over the day. You go to Facebook in a hope to see something new, not something similar being told again and again – isn’t it the use of news feed anyway?

And Facebook does not have a 24/7 life cycle. Our Facebook friends are mainly people who we know due to proximity reasons. And most of them have the same life cycle as us. In five to ten minutes, you can catch up with everything that has happened overnight.

In Twitter, except if you are keen, it’s a bit impossible to do that – we accept that we will not read everything that’s happened in Twitter. But in Facebook, we usually will.

“Twitter has such a quick publication frequency that I don’t believe many people will see the Facebook item cross-posted on Twitter. In other words, I believe things can get lost on Twitter.” – Social Media DIY Workshop

Multiple updates of the same thing on Facebook is traceable (except if you happen to have 10,000 friends). You don’t need to tell me twice, thrice, or 49 times, I already know about it!

In 17 worst mistakes companies made on Facebook, the top mistakes are:

1. Posting too often

The most productive Facebook updates are the ones that are published once every two days. Even when the updates differ everyday, it is still not a productive thing to do.

3. Posting multiple times during the day

“Posting more than once a day is overkill and spamming your fans isn’t going to do your company any favours.”

Self explanatory, don’t you think?

4. Posting the same content more than once

“Though I am guilty of doing this in social media, I save it for Twitter not Facebook, where the communication strategy is very different and reposting has benefits.

“If you must post the same content twice, give it a new twist or find a very good reason to tell your fans the same thing more than once.”

The key point is “must”. More often posting the same content twice is not a must, it’s a want of the Facebook page owner!

A very negative post? You might think so. But posting the same thing over and over and over and over again for multiple times for the past one day or one week does not convince me that whatever that’s being posted charming. On the other hand, it’s a self-destructive bomb.

What do you think of multiple updates of the same thing on Facebook? Do you love it, think that it’s okay, or hate it? What if that multiple updates happen on Twitter? Do you have different opinions abut that? Share your thoughts below.

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